Promotional Strategies For Promotional Activities - 983 Words

2.4 All-inclusive strategy that will make the event more interesting and memorable for all This section will focus on the promotional strategies. Promotional mix consists of six elements. They are as follows: Selected tools for promotional activities Promotional Mix Organizational Agenda Gift Item Advertisement (Newspaper, television, and radio etc.) Creating brand awareness among the huge target segments and other stakeholders. ï  ¶ Arranging show name â€Å"Rexpose† involving popular celebrity and providing Samsung phone as gift. ï  ¶ Providing free sample to the opinion leaders of the society. ï  ¶ Arranging lottery program with young segment of the society. ï  ¶ Providing free ticket for the popular show like â€Å"Premier League† in UK. Public Relation Creating Positive brand image through building strong public relation channel. Sponsorship Participating in popular show as a sponsor for improving the brand recognition and brand knowledge of the target segments and other stakeholders. Task 3: Be able to develop communication processes Communication refers to the combination of all activities which will facilitate the transmission of messages from sender to receiver. It includes several key decisions like selecting the appropriate messages to be sent, and selecting appropriate channel through which the messages will be sent (Feingold, 1987). To General Manager Samsung UK Sub: Developing robust communication channel that will establish a linkage between employer and communityShow MoreRelatedPromote Products And Services For International Markets1653 Words   |  7 PagesPromote products and services to international markets Assessment Task 2: Project – Plan promotional activities Part A: Plan and conduct promotional activities 5 key information sources that can assist you to plan promotional activities in the identified country. Information sources Summarization Culture: https://geert-hofstede.com/ This website demonstrate different cultural dimension by various countries. IT could compare one country to another. This dimension include Power Distance Index (PDI)Read MoreA Report On The International Markets And We Are Aiming The Marketplace Of Malaysia1323 Words   |  6 PagesMalaysia. The proposed and recommended promotional strategies will be applying Media announcement and Employee functions. 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